Posted August 16, 2019 04:24:04If you thought $100 million for an ad campaign was pretty pricey, ARBYs latest bid for Dunkirk has a price tag in the $100k-range.
According to the ad agency, ARBNY, Dunkirk is the fourth most expensive movie in history to be made.
The first two movies were The Lord of the Rings: The Fellowship of the Ring and The Lord Of The Rings: Return of the King.
The third movie was The Hobbit: The Desolation Of Smaug.
In the last installment of The Hobbit, Thorin, a dwarf, is killed and his sword falls into the sea.
The film will be released in the US on July 12.
The next installment of the trilogy is due to be released on July 25.
The most expensive film in history is the first Hobbit movie, which went on to gross $1.08 billion worldwide.
The new Dunkirk ad, however, is only the second to feature an actor playing a dwarf.
The previous movie was the 1997 film The Hobbit.