TEXAS — A new ad campaign from the Austin-based company Texas Roadhouse is making a splash online with a pitch that is sure to appeal to prospective clients.
The company has launched a website for Austin-area homeowners that is seeking to tap into a demographic that has seen its home prices soar over the last year, according to company spokesman Chris Smith.
Smith said the company has been inundated with offers from prospective clients who are eager to buy an Austin home and would be interested in having a Roadhouse-style home with its own living space, a full kitchen and a bathroom.
The ad shows an Austin family relaxing in their home as they watch the city from a rooftop, with the words “Roadhouse” emblazoned across the home.
“We are offering this home in Austin to anyone who is looking to purchase an Austin house and we are offering it for $500,000,” Smith said.
“It is a very unique offer for the home market and we hope that our offer will appeal to the Austin market.”
Smith said he hopes the website will become a “must-read” for prospective home buyers.
“It’s very difficult to find homes for people to actually buy,” Smith told the Austin American-Statesman.
“You need to have the right people in your house and you need to be able to pay them.”
The ad also highlights how Texas Roadhouses can be used for private residences and commercial properties, with a picture of the Austin house along with the phrase “Austin Roadhouse.”
“When you sell your house, you need it to be something that you want to be proud of,” Smith added.
The site offers to list its home as being in the “prime of its life” and “ready to be taken care of,” along with a description of the property’s location and the price range.
The website also lists the current price of the home, the number of bedrooms and bathrooms, a price range, the location and type of landscaping and what kind of landscaped areas are available.
The Austin Roadhouse ad also features an image of a woman holding a book titled “How to Find Your Own Austin Home.”
The website features a quote from one of the company’s founders, Mark Schumacher, who said he would not be able “to tell you how to live” if he had to sell his home to someone.
Schumacher said the ad campaign is aimed at providing homeowners with information about their property’s history, history and future, and that it will be a “keystone in the home buying process” for many of the people who apply.
“When we talk about home ownership, we talk mainly about the house itself,” Schumaker told the newspaper.
“We want to tell people, if you want a home with a lot of history and it’s got a lot going on, we have the resources to do that for you.”
Smith acknowledged that many people have been reluctant to buy homes in Austin because of rising home prices.
“This is one of those areas where the real estate market is really volatile,” Smith explained.
“There’s a lot happening, but it’s still a good investment.”
Smith also said the website is not designed to be a substitute for a home-buying agent. “
And it’s very easy to fall into that trap.”
Smith also said the website is not designed to be a substitute for a home-buying agent.
He said he expects people to use the website to look at other options in the Austin area, such as private rental properties.