Apple’s new app, American Eagle, is the first of a new breed of augmented reality apps that will allow users to look at and manipulate objects on the iPhone in ways that have never been possible before.
The app is part of a $2 billion investment by Apple, the developer of Apple Pay, and the developers behind other popular augmented reality and 3D apps, including the Oculus Rift and the HTC Vive.
American Eagle will also let users look at maps on the smartphone and map their location.
Apple CEO Tim Cook has described the new technology as “a big leap forward” for augmented reality.
American Eagle is based on Apple Pay and will allow for “real-time payments for real-time items,” according to a description of the app on the app store.
“With American Eagle you can see where you are and how you are far away, track your location, and even see your family and friends.
That’s an incredible new way to connect to your life,” said Nick Stahl, vice president of product marketing at Apple Pay.
In addition to showing the location of objects, the app will allow you to interact with them and place them in a virtual world.
Objects will also appear as virtual people, or virtual animals, in the app.
At the moment, the iPhone is limited to using only 3D virtual objects, including real people and animals, but the company is working on a more expansive and sophisticated augmented reality platform, according to Apple Pay VP Nick Stoll.
Last week, Apple announced that it would acquire Oculus VR, the maker of the Oculus VR headset, for $2.7 billion in cash and stock.